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Warby Parker Goes Direct, Home Fragrance Market Needs Boost, Nordstrom Gets Ready

Warby Parker aims for D2C eye care. Plus, Nordstrom prepares for a variety of scenarios during pandemic uncertainty, and the “boring” home fragrances market needs an overhaul.

Data:

30%: Growth in home fragrances sector in recent years.

8%: Share of glasses sold online in $140B global industry.

85%: Portion of consumers who used home scents during the COVID-19 lockdown.

$40: Warby Parker’s customer acquisition cost, up from $27 in 2019.

30%: Increase in Nordstrom digital sales from 2020 to 2021.

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