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Today in Data: Easy Returns Drive Loyalty, Amazon and Walmart Battle, AR Drives Store of the Future

Augmented reality is at the heart of the connected store of the future. Plus, we explore balancing the cost of easy returns and customer loyalty, and all the latest news from Amazon and Walmart.


44%: Amazon’s share of eCommerce purchases in health and personal care in Q2 2021.

63%: Share of shoppers who have returned (or would return) purchases by mail or in-store.

90%: Portion of Americans who live within 10 miles of a Walmart retail store.

55%: Share of shoppers willing to try new connected experiences.

43%: Portion of shoppers who say free online returns are an important feature.

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