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Today in Data: Crocs Targets $5B in Sales, D2C Brand Eyes Workwear Market, Shopify Brings Main Street to Social Media

Direct-to-consumer brand Brunt is looking to be part of the $12 billion work boot and apparel market. Plus, Shopify sees social media as the new home for digital Main Street, and Crocs executives say the company is aiming for $5 billion in sales by 2026.

Data:

54%: Share of consumers ages 18-34 who discovered brands on social media and made purchases there.

$5B: Crocs’ annual sales goal by 2026.

44%: Share of highly connected, socially engaged consumers who are also highly connected shoppers.

37%: Portion of Crocs sales from digital channels.

$12B: Approximate value of work boots and apparel market.

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