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Retail Associates Create Content, Coupang Is Future-Focused, And eBay Faces Competition

Retailers are embracing social commerce, meaning store associates are now content creators, too. Plus, eBay has a lot more company in the eCommerce game, and Coupang has an eye on long-term success after recent struggles.


54%: Share of highly connected consumers who buy items in stores.

$23M: Amount Coupang was fined for tampering with video and shopping search algorithms.

36%: Share of U.S. adult shoppers who have or would use BNPL.

$158M: Amount of inventory Coupang lost in a June fire.

47%: Share of consumers who have shopped at Amazon more in 2021 than in the past.

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