Petco is expanding the monthly PupBox subscription service to offer new products tailored to the four life stages of dogs, a press release stated on Wednesday (Sept. 8).
Puppy, Young Pup, Grown Pup and Senior Pup will be among the choices for pet owners.
The release said that the expanded offering of PupBox would begin shipping out to customers on Sept. 15. The boxes will include specific products needed by the dog at a certain life stage, as well as guidance that will be customized based on pet age, size, allergies, preferences, gender and weight.
Each PupBox will include detailed guidelines to address the dogs’ rapidly changing needs at various ages, including for crate training, socialization, nutrition, grooming and more.
“Over the last two years, PupBox has tripled in size, and today we are excited to boost that momentum by announcing a broadening of our PupBox assortment to all ages of dogs,” said Chairman and CEO of Petco, Ron Coughlin, per the release. “This will provide pet parents with curated toys, treats without artificial ingredients and great training, grooming and veterinary offers, all while further strengthening our recurring revenue model – good for pets and good for Petco.”
Petco reported Q2 revenue that hit record levels, PYMNTS reported in August.
Specifically, the company reported $1.4 billion in net revenue for that quarter, a 19% boost from the same time the previous year.
With those numbers, Petco officials raised their forecast for the full year, from $5.475 billion to $5.575 billion to a range of $5.6 billion to $5.7 billion.
LaRose was previously Petco’s senior vice president of finance, which he held since September 2020. He’ll now oversee the company’s corporate strategy, financial strategy, performance, reporting and long-term business planning.