Beauty tech company Perfect Corp. is launching a new digital makeup tutorial solution, giving brands the ability to present step-by-step lessons using artificial intelligence (AI) and augmented reality (AR).
YouCam Tutorial provides brushstroke overlay animation, which virtually educates consumers on the correct makeup application techniques, “providing a one-of-a-kind makeup tutorial experience,” the company said in its announcement. The first partners to use the new product are makeup artists at The Nolcha Shows at New York Fashion Week. The Software-as-a-Service (SaaS) solution also includes integrated eCommerce capabilities, allowing customers to buy the products and tools used in the tutorial with one click.
“We are excited to introduce the advanced YouCam Tutorial innovation to our lineup of SaaS offerings, delivering a truly unique, individualized, guided beauty tutorial experience that connects brands and customers in a whole new way,” said Perfect Corp. Founder and CEO Alice Chang in the company announcement.
Chang added that the real-time tutorial and brushstroke animation builds on the company’s previous work to create a virtual beauty counter experience “by offering guided step-by-step education to drive customer satisfaction and sales.”
Earlier this week, Perfect Corp. partnered with U.K. cosmetics brand Barry M on the brand’s first virtual try-on online shopping experience, powered by YouCam for Web technology, an interactive and personalized tool that uses AI and AR through the user’s smartphone or personal computer.
Perfect Corp.’s virtual try-on solution means Barry M customers can access “a hyper-realistic virtual beauty experience” at home or in the store by using QR codes, according to the joint announcement.
In August, Perfect Corp. also announced a partnership with Avon México to integrate AR and AI through facial analysis technology in its YouCam Makeup app. Virtual try-on is available to more than 400,000 Avon representatives across Mexico.