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Perch Continues European Expansion With M&A Head, Acquisition Plans

Tech-based marketing platform Perch has hired former Amazon exec Rahul Shewakramani as its head of M&A in Europe and committed 300 million euros (more than $416 million) to acquire third-party sellers across Europe, the company announced in a Wednesday (July 28) press release.

More than 35 percent of the 70-plus brands in Perch’s portfolio sell across Europe and other international markets, and that number is expected to top 50 percent soon.

Shewakramani will focus on acquiring brands in new geographies for Perch. He built a team in Europe that focused on growth across Amazon’s U.S. Third-Party Marketplace.

“The entrepreneurs of the 2020s are on Amazon,” said Shewakramani. “I know because my wife and I built our own business there from scratch. What really resonated with me about joining Perch was giving small business owners a chance to get liquidity in a field where there haven’t traditionally been options.”

Perch announced last month that it has partnered with Nestlé’s Purina pet care brand to create end cap displays that provide shoppers with information about products they touch in real time.

The “lift-and-learn” partnership features interactive displays at 200 supermarkets in the Midwest. The first displays educate shoppers about the Purina ONE 28-Day Challenge, which encourages customers to try the brand’s products for 28 days to see how it affects their pets.

Perch’s Purina displays do not need to be activated through the press of a button or the scan of a QR code. The information automatically shows up when consumers pick up a product in which they are interested.

These displays, for which Perch charges $150 to $350 per month, lift sales 87 percent on average and, if one considers someone picking up an object to be analogous to a digital click, the cost-per-click is around half of what Facebook or Instagram charges, Perch CEO Trevor Sumner told Karen Webster.

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