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Parachute Selling Furniture, Holiday Serves as Retail Test, Amazon and Walmart Left Behind in Wellness

Retailers are hoping shoppers will return en masse to their stores during the 2021 holiday shopping season. Plus, Amazon and Walmart retain a small slice of the wellness market, and Parachute adds furniture sales to its quest for whole-home domination.


4.0%; 5.9%: Shares of the personal care market owned by Amazon and Walmart, respectively.

30: Number of stores Parachute expects to open by the end of 2022.

42%: Share of people surveyed by McKinsey who consider wellness a top priority.

7.4%: Projected growth of U.S. holiday retail sales from 2020 to 2021.

59%, 46%: Projected year-over-year increase in jewelry and apparel, respectively, from 2020 to 2021.

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