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Omnichannel Retail’s Future, Perch Moves Into Fulfillment, Ulta Is Aggressive Post-Pandemic

Retailers understand that they need an omnichannel approach to succeed. Plus, Ulta plays offense as eager shoppers return to stores, and Perch adds Web Deals Direct to expand its capabilities.



20%: Increase in Ulta’s foot traffic in 2021 vs. 2019.

59%: Share of shoppers who prefer to pay for and get products in stores.

58: Number of Ulta shop-in-shops in Target stores.

230K: Square footage of the Web Deals Direct warehouse included in Perch’s acquisition.

18%: Portion of online shopping penetration, up from 12% in 2019.

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