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Klasha’s New Links Let Firms Accept Cross-Border Funds

Financial technology firm Klasha rolled out a no-code method for business-to-business (B2B) and business-to-consumer (B2C) merchants, among others, to accept payments. The Klasha Payment Link lets clients in Africa pay international companies, which don’t need to have an app, website or any coding knowledge to accept those payments, according to a Wednesday (July 14) announcement.

“We’re excited to launch this feature for offline and online businesses and sole traders alike to accept payments from Africa without having to worry about integration processes, writing code or even owning a website,” Klasha CEO Jess Anuna said in the announcement.

Companies can use their KlashaDash dashboards to quickly make a simple, tailored checkout page. Clients in Africa then can make payments through the payment method of their choice, including Ghana Mobile Money, M-Pesa, USSD, bank account or card.

Moreover, companies can provide the link multiple times on different channels such as e-mail and WhatsApp. The link can be tailored for various business needs, with firms such as drop shippers and B2B wholesale businesses able to use the link produced to accept payments.

Klasha was established in 2018 in Lagos, Nigeria by staffers who used to work for well-known eCommerce companies, according to the company’s website.

In separate news, artificial intelligence (AI)-driven lending platform PayHippo has landed $1 million in pre-seed funding. The firm intends to harness the infusion to bring more engineers onboard and keep financing smaller companies, according to an announcement in July.

The round was headed up by African tech investors like Sherpa Ventures, Launch Africa, Future Africa and Ventures Platform, in addition to participation from international investors, Mercy Corps Ventures and Hustle Fund.

“I helped run my family’s business in Nigeria and I know how tough financing can be” for small to medium-sized businesses (SMBs) in Nigeria, PayHippo Co-founder Chioma Okotcha told TechCabal earlier in July. “That’s why I went to work in microfinance policy. But I saw that there was still such a big need for [SMBs] in Nigeria and the continent.”

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