Instagram on Tuesday (Aug. 3) unveiled a hub within the social media platform that will show both organic and paid posts from similar businesses, with the aim of spurring creativity among its business users.
The company has also added new features to Insights, including a calendar that allows business owners to chart their performance over specific time periods, and doubling the time available for metrics from 30 to 60 days.
The new hub is accessible to all business accounts on the platform through Instagram’s Professional Dashboard. Content in the hub will be reviewed and refreshed daily to deliver updated posts to businesses when they access their accounts.
Instagram began testing a new feature last month that will let users promote other people’s content by allowing account holders to add a “reshare” button at the top of their stories, posts and videos. This label will allow users to see a list of posts they have viewed or saved/posted themselves in the past hour, according to Bloomberg.
Instagram’s Head of Product Vishal Shah told Bloomberg that the photo-sharing platform aims to make reposted content more attractive to audiences, who usually want to see original posts in Instagram stories.
Instagram announced in June that it was experimenting with giving users the ability to add links to stories, something that’s now only available to businesses, users with verified accounts or users with high numbers of followers.
The social platform is also preparing to launch an Exclusive Stories function — which would apparently be available solely to creators — that would be similar to Twitter’s Super Follow feature.
As PYMNTS reported earlier this year, the platform is also considering other monetization options, such as a marketplace that would match brands with creators whose work fits their target markets.