India’s Ramagya Group has launched B2B eCommerce platform Ramagya Mart, which is focused exclusively on home appliances, according to a Tuesday (Sept. 7) press release.
“The platform has been developed as a wholesale eTrading medium for Indian home appliances manufacturers that will enable manufacturers to effortlessly engage, connect and transact with retailers, dealers, wholesalers and distributors,” the release stated.
The objective of the platform is to “facilitate digital distribution transformation in the immediate future” while also offering a wholesale eTrading arena where manufacturers can set up their own wholesale eMarts, according to the release.
Manufacturers can use the platform to win the trust of new partners through the Ramagya Vishwas Certification, which is a sign of a manufacturer’s credibility and authenticity, the release stated.
“Manufacturers can propagate their brand using the portal’s customized promotional tools to build their image in order to engage with the large wholesale potential that exists in tier 2 and tier 3 cities besides their traditional focus on the metro’s potential,” according to the release.
After the launch, the company’s plan is to offer unique financial tools that allow for a transition to digital distribution and mirror the practices of B2C eCommerce companies, the release stated.
“Initially, we are coming up with 23 in-home appliance segment categories and will soon add more categories in the coming days,” said Ramagya Mart Managing Director Utkarsh Gupta in the release. “If manufacturers utilize their capacities at an optimum level, not only will they be productive and profitable but also become a catalyst to creating new job opportunities for our people on a pan-India basis, giving further impetus to the economic growth.”
In other news, Amazon has put a video player called miniTV inside its Android shopping app for customers in India, and it will soon extend the service to its iOS app and web apps.