By The fragmented swimwear market presents an opportunity for direct-to-consumer brands. Plus, supply chain issues are likely to persist through the holiday shopping season, and flexibility is the key to locking in streaming video subscribers.
Data:
$223B: Retail headwind projected by Salesforce for the second half of 2021.
1.2M: Number of unfilled U.S. retail jobs as of June.
$21B: Approximate value of swimwear market.
39%: Share of TikTok users who say TikTok videos are most likely to influence their buying decisions.
298M: Number of North American video-on-demand subscriptions last year.
