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Holiday Supply Chain Concerns, Opportunities In Swimwear, Flexible Streaming

The fragmented swimwear market presents an opportunity for direct-to-consumer brands. Plus, supply chain issues are likely to persist through the holiday shopping season, and flexibility is the key to locking in streaming video subscribers.

Data:

$223B: Retail headwind projected by Salesforce for the second half of 2021.

1.2M: Number of unfilled U.S. retail jobs as of June.

$21B: Approximate value of swimwear market.

39%: Share of TikTok users who say TikTok videos are most likely to influence their buying decisions.

298M: Number of North American video-on-demand subscriptions last year.

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