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Express On Track To Reach $1B In eCommerce By 2024

Fashion apparel retailer Express, Inc. is on track to reach its eCommerce goal of $1 billion by 2024 after 28 percent growth in the second quarter compared to one year ago, and a 20 percent boost compared to the same period in fiscal 2019, company leaders said in an announcement on Wednesday (Aug. 25).

Express’ second-quarter net sales increased 86 percent to $457.6 million compared to the same time in 2020, and consolidated comparable sales were up 42 percent from 2020 and 3 percent from 2019.

Comparable retail sales, including Express stores and eCommerce sales, were up 48 percent for the second quarter of fiscal 2021 over the same time in 2020, while comparable outlet store sales were up 30 percent compared to the second quarter of fiscal 2020.

“Our performance across all channels in the second quarter was very strong on both the top and bottom line,” CEO Tim Baxter said in the company announcement. “We experienced an inflection point after the Fourth of July and have been driving a double-digit comp versus 2019 since that time.”

Baxter noted that Express is “in the midst of an exciting transformation from being known as a store in the mall to a brand with a purpose powered by a styling community,” with the Express Community Commerce program, announced in July, as “the next important step.”

Related news: Express Takes Influencers To The Next Level With Social Commerce Program

Through the Express Community Commerce program, Express Style Editors will receive coaching, education and mentorship, as well as exclusive access to sell and earn commission on specially designed collections. The Express Community Commerce program will roll out nationwide this fall after a pilot.

The Community Commerce program is in part a recognition that a successful brand can’t just be about selling clothes — it also requires connecting with customers, Brian Seewald, senior vice president of eCommerce at Express, told PYMNTS. Because of this, he said Express aims to be a “brand with a purpose,” not just a retailer.

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