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Discount Tire, Motorq Partner On Connected Fleet Platform

Tire retailer Discount Tire and connected car API company Motorq have rolled out a connected vehicle platform to Discount Tire’s fleet customers that will analyze live data streamed from the connected cars, giving them insights about their fleets that will allow drivers to make better decisions, according to a news release.

Motorq uses its cloud-based system to monitor embedded data, run advanced analytics and give context to the insights — which include weather and mapping — and deliver the information to fleet owners through a customized dashboard as well as other tools, per the release.

“Now more than ever, fleet managers can benefit from data that makes their fleets more efficient and safe, and increases the health of fleet vehicles,” said Chris Adams, vice president at Discount Tire, in the joint announcement. “What’s most exciting to us is the ease of getting started: no third-party hardware or software. We believe this is a big benefit for fleet customers of all sizes.”

The service will offer Discount Tire fleet customers insights related to vehicle location and travel, vehicle health and maintenance, and safety. Pricing for the Discount Tire connected fleet offering starts at $9.95 per vehicle per month.

“By implementing Motorq’s dongle-less telematics solution into our suite of service offerings, our sales team has more tools to offer fleets that help reduce operating expenses and gain visibility into the safety of their vehicles and drivers,” said Craig Cheatle, national head of business development at Discount Tire, in the joint announcement.

“By giving fleets of all sizes access to data that once only was available to large fleets or through expensive aftermarket hardware, Discount Tire and Motorq are democratizing fleet intelligence for fleets of all sizes,” said Arun Rajagopalan, co-founder and CEO of Motorq, in the announcement.

Related news: Data Is The Oil For Revved-Up eCommerce Car Sales

In an interview with PYMNTS’ Karen Webster, Vroom CEO Paul Hennessy said that platforms and apps can open customers up to browsing, buying, servicing and maintaining a car.

“We live in a world of ‘on demand’ now, where customers manage and measure and track the number of steps they took yesterday,” Hennessy told Webster. “We’ve become data junkies.”

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