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Data Brief: 49% of Consumers Interested in Digital Banking Services From Larger Firms

The report “Digital Banking: The Brewing Battle for Where We Will Bank,” a PYMNTS and Optherium collaboration, surveyed 2,225 U.S.-based consumers to gauge their impressions of, and intentions to use, digital banking services.

See also: Digital Banking: The Brewing Battle for Where We Will Bank

Eight-two percent of consumers connect to their account(s) through some digital methods – and the share of consumers who bank primarily via a mobile app (and thus online) is four times as large as the share of those who interact with their accounts mainly at a physical branch. Only a minority of consumers do not use at least one digital banking channel.

Forty-two percent say they use mobile apps, and 26% report that computers are their main means of accessing their accounts.

There is a growing awareness and eagerness to use digital banking services offered by large corporations – 49% of consumers state they would be interested in receiving services this way.

Younger demographics – including millennials and Gen Z consumers – are more inclined to be interested in receiving digital banking services from companies such as larger tech firms and even cable and utility companies.



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