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Clothing Rental Emerging, VR Keeps People Shopping, JCPenney’s Second Chance for Consumers

Virtual reality is one way retailers can keep people in their shopping centers longer. Plus, JCPenney may be getting into the BNPL game soon, and retailers are developing clothing rental offerings as a new avenue to lure customers.


59%: Share of American retail consumers who are very or extremely interested in taking steps to improve their credit scores.

2.8: Average number of subscriptions for millennials and bridge millennials as of May 2021.

23%: Portion of American retail consumers who need a “second chance” to fully participate in the marketplace.

17%: Increase in online native shoppers since the COVID-19 pandemic began.

80%: Share of U.S. consumers who are signed up for at least one subscription service.

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