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Brands Navigating NIL Rules, Amazon and Walmart Deepen Connections, BNPL Branching Out

Name, image and likeness rule changes have left brands scrambling for a piece of the action. Plus, buy now, pay later is “humongously important” for merchants in all verticals, and we have all the latest news from Amazon and Walmart.

Data:

68%: Alexa’s share of the voice AI market.

56%: Portion of consumers who prefer to follow the influence of “everyday” social media users.

3.6M: Number of TikTok followers for Fresno State women’s basketball players Haley and Hanna Cavinder

11: Average age of cars in the U.S.

32%: Share of BNPL users who said they couldn’t afford a certain purchase without it.

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