Amazon has rolled out free one-day delivery to Brazilian Prime members in 50 cities across the Latin America hotspot.
With the offering, Amazon stays in the lead in its battle for retail customers across the region with would-be rivals like Mercado Libre and Magazine Luiza.
Free one-day shipping for Prime customers in Brazil comes about two years after Amazon rolled out Prime in that country. The offering joins similar ones in the U.S., Canada and the U.K. Before the new program, Brazil Prime customers could get free two-day shipping or pay for one-day delivery. About 105 million people in Brazil shop using eCommerce tools.
Amazon ranks fourth in monthly website visits across the country, behind Mercado Libre, among others, according to Ebanx rankings. Mercado Libre has been experimenting with same-day shipping in some Brazilian cities since June.
“In the last year, we’ve developed better infrastructure, especially in the country’s capital cities with new distribution centers, and this is what helped make one-day delivery possible,” Mariana Roth, head of Amazon Prime in Brazil, told Reuters in an interview.
Based on surveys of more than 2,000 consumers and 500 merchants in the country, PYMNTS’ Global Digital Shopping Index: Brazil Edition, a Cybersource collaboration, reveals the extent of the digital shift in a smartphone-saturated economy that’s gone decisively digital since 2020.
“The use of mobile-native and cross-channel options surged 36 percent in Brazil,” a dramatic departure from the other studied markets, where online channels have been favored over mobile ones, per the study. “Online shopping has also increased dramatically in popularity in Brazil, although consumers there are far more inclined toward online-native journeys, which grew by 42 percent, versus cross-channel ones, which grew by just 4 percent.”
The Brazil edition adds that “this tendency to take a digital-first approach is reflected more broadly in Brazilian consumers’ inclination to start shopping journeys digitally: An average of 41 percent are ‘very’ or ‘extremely’ likely to use digital-first features to make purchases across product categories, surpassing the level of interest found in other studied markets.”